HOW DOES HERD BEHAVIOUR IMPACT THE PURCHASE INTENTION? EXPLORE THE MODERATING EFFECT OF RISK AVERSION IN THE CONTEXT OF VIETNAMESE CONSUMERS

How does herd behaviour impact the purchase intention? Explore the moderating effect of risk aversion in the context of Vietnamese consumers

Managers have been applying the influence of herd behaviour to stimulate purchase intention but have not achieved precise results because they do not clearly understand the mechanism of this relationship.This article aims to determine the effect of herd behaviour on the relationship between information adoption and purchase intention and the modera

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Artemisia pallens Wall. ex. DC: A comprehensive review

Davana (Artemisia pallens Wall.ex DC) is a well-known and precious essential oil-bearing plant under the family Compositae (Asteraceae).It is an erectly grown herbaceous plant exclusively cultivated as a short-term crop in south India during Cup winter.It is distributed in the northern hemisphere in subtropical Africa, South Africa, West America, a

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Phylogenetic analysis among some species of aphids (Homoptera: Aphididae) using DNA sequencing moleculartechnique

The Stove Rotary Switch phylogeny of aphids (Hemiptera: Aphididae) has been studied by molecular technique for the first time in Kurdistan, this study comprises relationship between six species of Aphids collected from the leaves of different plants (Chrysanthemum, Oak, Almond, Pine, Asteraceae and Herbaceous) in many localities of Erbil governorat

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